THOTEMPLATE

Tips for Creating a Powerful Marketing Case Study

As you build your marketing case study library, keep a few important best practices in mind.

  • Use your case study to tell a story. Case studies are powerful because they illustrate your marketing effectiveness to clients and show the results of your work. To make this vision easy for clients to see, tell a story they can imagine and understand. Walk readers through a beginning, middle, and end to make your case study interesting and compelling.
  • Create a case study for a specific solution. Consider the top solutions you want to market to your customers and then create specific case studies that highlight those solutions and how they can be achieved with your services. Write about past clients that your target market segment can relate to. Being specific can help you create case studies that resonate with potential clients who are in similar situations as your past clients.
  • Plan and get client permission. Being proactive and having a plan will make it much easier to develop a system for creating marketing case studies. As you begin a client engagement, consider what type of case study you can develop based on the project. Also, follow up quickly with clients to get their permission to use their story in a case study while the relationship is still fresh.

What to Include in a Marketing Case Study Template

There are many ways to develop a marketing case study, but they should always include the following components.

1. Title

The title should clearly show what results were accomplished through the campaign. Add the results to the title to immediately catch the attention of audiences who would like to achieve the same results. Consider including your brand name to show that you were responsible for driving the success.

For example: How Linux Academy Increased Organic Traffic 84% with Incremental SEO Improvements

2. The Client

A great marketing case study starts by setting the scene. It introduces the brand that is the subject of the study and explains who they are and what they do. Use this part of the case study to help prospects identify with the subject by drawing parallels between each party.

3. The Problems

Move the story forward by introducing the problem or problems the subject is trying to solve or the challenges they face. Include a few sentences about each of the main problems that the marketing campaign or engagement ought to solve or improve.

4. The Solutions

After introducing the problems, explain what you did to help overcome the challenges. List each marketing objective and solution that you implemented. Depending on the type of marketing case study you want to create, you can get very specific and include step-by-step details of the solutions, or you can briefly describe the overall structure of your campaign.

5. The Results

Show how your solutions led to tangible results for the subject. Include key performance indicators, data, and statistics that show the improvements that were a result of your work. Examples of digital marketing metrics may include:

6. Visuals

Don’t just add numbers and stats to paragraphs in your marketing case study. Include visuals that bring the results to life and make them easier for readers to notice. Use graphics and copy callouts to highlight the top results and positive statements from the client. Consider including:

  • Pull quotes
  • Charts
  • Before-and-after graphics

Level Eleven Marketing Case Study Example

LevelEleven Case Study Example: Waze

7. Call to Action

The purpose of a marketing case study is to draw in potential clients and get them to work with you. So don’t end your marketing case study once you reveal the results. Continue to engage prospective clients by ending with a call to action that encourages the reader to contact you to achieve the same results. Be sure to include contact information and clear next steps the audience should take to move forward and do business with you.

Previous Project
Next Project