STAR ELECTRIC VEHICLES

Marketing  +  Branding   +   Advertising  

Star is a manufacturer of low-speed vehicles, including golf carts. They have a wide range of products for personal and commercial use. The majority of their product line follows a strict set of guidelines by NHSTA (National Highway Traffic Safety Administration) to ensure they are safe and street-legal. The vehicles are sold through a dealer network worldwide.

  • CLIENTStar Electric Vehicles
  • PRODUCTPersonal and Commercial Electric Golf Carts
  • WEBSITEhttp://starev.com
After working on a tire branding project with STAR, I thoroughly enjoyed the passion and commitment of the senior management team and accepted a position as the company's Marketing Director. With almost zero marketing in place, we built a variety of systems to get them heading in the right direction in several areas.

B2B

Star Dealers

Star does not sell vehicles directly to consumers. Star sells to a dealer network. The dealers need to be informed and educated on various PTV and product topics.

B2C

Star Consumers

Consumers drive the demand into dealerships, so we revamped the website and launched a modest social media campaign to provide answers and information to end users.

B2I

Star Stakeholders

Internal communication can often be underutilized as well as overlooked. To successfully achieve alignment and consistency with all employees and stakeholders, we made this a priority.

After review of the STAR Branding Profile and SWOT Analysis, the
public facing website had the biggest opportunity to make a fundemental
change in perception accross all three communication channels.
A solution was developed for a Star Cart Configurator that was
also utilized within the dealer network as a lead generation tool.
We also developed an iPhone/Andriod app to monitor many of
the electronic componets of the golf cart as well as provide
troubleshooting information to the dealer repair process.
In collaboration with The Villiages we developed this 60 sec video to portray a
“Day in the Life” of Star vehicle ownership at The Villiages. This video was cut into
an absurd amount of shorts and reels for the social media, as well as ran in
movie theaters and other low cost media venues.
At the end of the day this is a luxury product. Our marketing to the consumer needs to communicate
that clearly.

– Steve Christian | Vice President of Sales

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