The Hubbell Lighting Sustainability Initiative

Hubbell Lighting agreed to fund a campaign to inform the commercial market segment that sustainable lighting solutions can save building owners piles of cash on energy costs.

In our market research, we found that 80% of commercial properties employed lighting systems that are 20 years old or older. Going green made sense for Hubbell’s bottom line as well as their customers.

Client
Hubbell Lighting Inc.

Industry
Commercial Indoor Lighting

Services
Branding, Print, Web, Video

Overview
We proposed the initiative name GreenWise and developed brand look and feel boards. We used simple direct mail postcards aimed at sales agents and distributors to start making the point that a retrofit market existed. We worked to categorize the company’s sustainable solution per vertical market to ease the sales process. Hubbell launched the initiative remotely via DVD in an effort to lessen the carbon footprint.

Greenwise Positioning Statement
Hubbell Lighting isn’t waiting for someone else to find a cure to environmental problems. We are changing the way we think about everything we do to ensure the next generation’s opportunity to live well. We are committed to lessening our carbon footprint by changing our corporate procedures and manufacturing processes. It’s our mission to empower our customers and their communities with leading edge, sustainable lighting solutions.

Airport Visitor Welcome

A back-burner project we had was an airport display. It is located in a main corridor where all arriving passenger pass thru. This was a perfect opportunity to apply the sustainability concept. We had a local fabricator build a container complete with some Columbia LED lights. Once the duratrans was installed in the box and it got some electricity, everyone involved was thrilled.

We produced insightful brochures for the healthcare, warehouse, government, school and office markets. Additionally, trade advertising and a microsite engaged and informed sales agents and consumers about the benefits of sustainable lighting solutions.

Hubbell Lighting Sustainability Initiative Kick-off Video

CEO Scott Muse addressed the market situation and Greenwise Solutions that Hubbell Lighting could provide. After we worked with the script, there was around 15 minutes of really good material. We added a few motion graphics and had a nice 20 minute problem/solution presentation.