MIDLAND

Guiding Midland Care
Back-To-Basics

Midland Care Connection Marketing Plan

Marketing Plan + Branding + Advertising

We were asked by Midland Care Connection to help them with their marketing plan. After taking a look at their efforts it was clear they were struggling with identifying who they were and what they wanted to be. The journey with them was amazing, it takes very special people to assist families facing the death of a loved one.

Client:Midland Care Connection
Industry:Medical/Hospice

Home Health

Aging at Home

Home Health

Midland Care Home Health comes to you a team of professionals. Providing help when and where you need it at home.

Adult Day Services

Caregiver Support

Adult Day Services

Adult Day Services provides a safe, enriching environment for adults who are unable to be alone during the day.

Hospice Care

End of Life Care

Hospice Care

Hospice care is a supportive health care option, meeting end-of-life needs, for those who are facing a life-limiting illness.

It was clear that the organization saw itself as separate silos of medical care. Each had their own medical mission and challenges.

We recommended Midland think about the target market’s real needs and offer services as solutions to their pain points… to shift focus back on the customer rather than focusing on their problem. When we asked them how they wanted people to feel when they engaged Midland Care the separate groups found their way back to being on the same page. We asked them to drop “Connection” from Midland Care Connection as a reminder to focus on Care.

What are we selling or providing?

Are we selling the building and expertise with tax issues? Is it the transportation and medicines or is it the hug after a difficult day? Maybe just careful listening as a person is trying to come to grips with loss. The answer is contains both but neither of these is the answer, so what is the answer?

You’re overwhelmed with caring for your father. Leaving work three times a day to change his wound dressing is stressing you out and annoying your boss. Your housework is piling up and your family is fighting off the temptation to resent Grandpa. I’m here to help. I have different levels of care to offer Grandpa a smooth transition from former independence to supportive, dignified assistance. Bring Grandpa to visit me while you’re at work, for the weekend while you’re on vacation or for long-term care. And when he’s in crisis, my hospice services will be there to meet your emotional and his physical and spiritual needs every step of the way. Please don’t feel guilty for relying on me. It’s what I do

I care.